Know Your Exact Net Order Profit Before Scaling Ad Spend.
Ad dashboards celebrate gross revenue—ignoring COGS, fulfillment, payment FX fees, refunds, and COD return penalties. Model your store's real unit economics in seconds, save scenarios locally, and export clean PDF reports.
Quick Order Profit & Break-Even Sandbox
Break-Even ROAS
1.67x
Real Profit / Order
+$13.81
Interactive SaaS Calculators
Five Purpose-Built Unit Economics Simulators
Every tool includes industry benchmark presets, shareable scenario URLs, local scenario comparison, and documented formulas.
Break-Even ROAS & CPA Simulator
Calculate your exact zero-profit ROAS floor, maximum allowable CPA, unit waterfall breakdown, and monthly profit curve after COGS, 3PL shipping, VAT, and refunds.
Cash on Delivery (COD) Profit & RTO Simulator
Model call-center confirmation rates, courier delivery rates, and Returned-to-Origin (RTO) shipping penalties with a live 20-cell sensitivity matrix.
Payment Gateway & FX Fee Comparator
Uncover true effective processing rates across Stripe, PayPal, and native checkouts—accounting for cross-border cards, FX spreads, and unrecovered fees on refunds.
Bundle & Multi-Pack Margin Optimizer
Compare 1-unit orders against 2-pack, 3-pack, and 'Buy 2 Get 1 Free' offers to see how amortizing shipping and CPA multiplies net dollar profit.
12-Month LTV:CAC & Payback Calculator
Measure true Contribution Margin LTV (not inflated gross revenue), calculate your LTV:CAC ratio, and pinpoint the exact month your cohort pays back ad spend.
Financial Precision
Built for Media Buyers, Founders & E-Com Operators
Generic percentage margin calculators miss the operational realities of modern direct-to-consumer and Cash-on-Delivery commerce. UnitProfitLab models every hidden cost layer accurately.
1. Contribution Margin Over Vanity ROAS
Two stores can both achieve a 3.0x ROAS on Meta Ads while one nets +18% profit and the other bleeds cash every day. Deducting VAT, refund allowances, and gateway surcharges reveals your true acquisition ceiling before increasing budgets.
2. COD Return-to-Origin (RTO) Stress Testing
For Cash-on-Delivery brands, courier refusal rates make or break cash flow. Our sensitivity matrix maps 20 combinations of confirmation and delivery rates simultaneously so you know your exact break-even threshold.
E-Commerce Unit Economics Guides
Why a 3.0x ROAS Can Still Lose Money: Hidden E-Commerce Variable Costs Explained
Ad platform dashboards celebrate gross revenue, not contribution margin. Here is the exact unit-level math behind profitable vs. unprofitable ROAS targets.
Cash on Delivery (COD) Unit Economics: How RTO & Confirmation Rates Control Net Profit
In COD markets across MENA, Southern Europe, LATAM, and Southeast Asia, ad CPA per lead is a vanity metric. Delivered cash conversion is the only number that matters.
Bundle Pricing Math: How Increasing AOV Drops Your Break-Even ROAS
Giving a 15% or 20% multi-pack discount lowers gross merchandise percentage—yet dramatically increases net dollar profit per acquired customer.
Hidden Payment Gateway Fees: How FX Spreads & Refunds Quietly Drain 2% of GMV
Why your bank settlement never matches the advertised '2.9% + $0.30' checkout rate—and how multi-currency accounts protect your net margin.
LTV:CAC & Payback Period: Why 60-Day Cash Velocity Beats 2-Year Lifetime Value
Bootstrapped e-commerce brands rarely die from poor 24-month LTV—they run out of working capital waiting 9 months to recover first-order ad spend.
Free Shipping Threshold Math: Setting the Exact Cart Minimum That Boosts Net Margin
Offering unconditional free shipping kills low-AOV margins, while charging shipping on every cart hurts conversion. Strategic cart thresholds give you the best of both worlds.